The PhD is a programme of independent, self-directed academic research degree, supported by a team of supervisors that makes an original contribution to knowledge written up in a publishable dissertation. The PhD programme also supports the development of research and generic skills to equip you to operate successfully as a professional researcher in any setting. The essential requirement of a PhD is the creation of new knowledge. Being a researcher means developing new ideas and improving understanding through the creation of new knowledge.

The purpose of the Ph.D. in Marketing Management is to develop applied and highly specialized competencies and practical skills in the acquisition, interpretation, comprehension, and application of marketing management principles. The qualification also intends to make original contributions to the field.

We offer a high-quality PhD programme in Marketing Management that meets the requirements for present and future marketing management, both nationally and internationally.